Digital Marketing ConsultingCustomized Digital Marketing Strategies for Your Business
Our objective in digital marketing consulting is to understand, define and align our customer to the right digital strategy for their organization’s needs. Customers are increasingly turning to the Internet for more information for their purchasing decisions. Your digital marketing needs to have a fully integrated approach throughout all stages of their buying funnel.
Part of the fully integrated approach will consist of aligning the digital strategy with your traditional marketing strategy. Using with your brand messaging to ensure that all communication channels are integrated. We believe that it is imperative that your digital strategy is integrated into your overall marketing strategy. Many organizations consider these two separate areas but we do not. It is very important that these two areas align and support each other to have the most impact for your overall growth and most importantly to ensure an integrated customer experience.
Maximize your organizations digital customer experience with a developed personalized marketing strategy.
Digital Strategy Development
Developing a digital marketing strategy provides multichannel integration and execution in order to drive profitable growth and an enhanced customer experience. We help create, manage and improve digital marketing programs and establish a clear strategy and plan. From deep customer insight to web development to conversion tracking, we know how to plan align all digital assets to improve business performance.
We help our clients to develop sound, customer-centric digital strategies which will act as a roadmap for your online activity and will be tailored to your business needs and requirements.
Our digital strategy will consist of taking a step back and reviewing your current online activity, website performance, competitors and sector, not only will this provide you with a valuable insight into your business but will help to formulate a clear set of goals and objectives with an action plan on how you can improve your online presence through digital marketing.
Your website is the hub of your digital marketing strategy. It must be high quality, open, responsive and flexible. We build your professional website with this in mind. Your website is the center of your business and needs to customer focused. We take a strategic approach to website design and development, with focus on engaging and converting your customers. Each site is designed with social media marketing, email marketing, mobile marketing, SEO and paid search to maximize customer conversion.
Search Engine Optimization
Search as a starting point: About ¾ of internet users start their research for a product/service on a search engine. With the right SEO methodology that incorporates strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines might derive anywhere from 50-80% of its web traffic from this type of organic search. This is one example of a solid, comprehensive SEO strategy at work. Siebert Consulting Group can assist you with staying on top of your SEO needs, encompassing both on-page and off-page, to drive the right traffic to your website and improve your site rankings.
Pay Per Click Advertising (SEM)
There are various platforms online that you can invest in with Search Engine Marketing. Google AdWords, Facebook Ads, Bing Ads, etc. Siebert Consulting Group will provide you with the support and guidance you require to accomplish your goals and maximize the return on investment, increase leads, and/or drive brand awareness. These platforms can get very tricky and can be a complete waste of money if not properly managed. With our experience, we can be sure to attract interested customers.
There are many different channels in Social Media (Facebook, Twitter, Google+, LinkedIn, Email, Blogs, etc.) and it’s easy to get overwhelmed. Which ones are right for your business? Should you be on all of them? None of them? That’s where we come in. The most important thing is to have a strategy and focus on what matters to your customers. If you have a structured and effective social media marketing strategy, it will result in new potential customers and educate existing customers. Siebert Consulting Group can assist you in creating an effective Social Media Marketing Plan.
Promote better business decisions with data. Analytics isn’t just reports. It’s analysis. Google Analytics can provide a wealth of data and information. The key is turning it into insights to continually improve your online marketing efforts. Siebert Consulting Group can setup your Google Analytics account or adjust your current account to find more visitors, track conversions and find the answers and insights that will improve your business and a deeper understanding of your customer experience.