Local SEO and Marketing
for Restaurants
Are you attracting all the local internet and mobile searches possible for your restaurant?
How easy is it to find you on Google?
Why Google My Business (GMB) is Important for Restaurants
Research from Think with Google, shows a 500% increase in mobile searches for “___ near me today/tonight” (e.g., “bbq ribs near me,” “open houses near me today”).
Google My Business gives you the ability to create, customize, and manage the information displayed on your Google business profile publicly in Google search and Google Map. This gives you the ability to influence and improve your local search rankings directly.
Google relies on three factors for search ranking:
Relevance: How well your local business profile matches a search query. The more complete/detailed your profile, the easier it is for Google to determine relevancy.
Distance: How far your business is from the location used in a search query. Google calculates distance using details they know about the searcher’s location.
Prominence: How well known your business is; Google measures online and offline prominence. The more prominent your local business, the more likely you are to appear in local search results.
Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility.
Google My Business Optimization for Restaurants
Our team can assist your Dallas, TX Area Bar or Restaurant with:
- Claiming and Optimizing your Google My Business (GMB) Listing
- Uploading Menus and Setting Up Delivery and Reservation Integrations
- Removing Duplicate Listings
- Updating Business Hours (Holidays, Delivery, etc)
- Optimize Descriptions for Local SEO Rankings
- All-New Profile Photos and Menu Photos
Call Us At 630-299-9121 or Contact Us
Get Found Easier On Google Maps, Apple Maps and Yelp
Does your Restaurant or Bar appear consistently in online Maps searches? Our experienced Restaurant Marketing team here in Plano, TX can help supercharge your visibility and engagement on Google Maps, Apple Maps, Yelp, and more.
Integrated Menus Can Help Increase Online Order Cost by 20%*
94% of customers will choose what they are going to eat based on the restaurant’s online presence. Our Bar and Restaurant Marketing and Food Photography Team will:
- Add and edit menu titles, descriptions and prices
- Schedule a menu / food photography session for updated menu images
- Update shopping cart add-ons like sides, beverages, kids meals and desserts
*https://www.usfoods.com/our-services/business-trends/real-life-menu-optimization.html
Reviews and Ratings
One of the biggest benefits online reviews bring to your business is a boost in local search ranking. According to experts, review signals make up 15% of Google local pack ranking factors. [Source: Moz,Local Search Ranking Factors Survey]
According to the 2018 Online Reviews Survey by ReviewTrackers, Google is the review site of choice. 63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business—more than those consulting any other review site.
Your restaurant’s GMB listing is the key to monitoring and managing customer reviews. Siebert Consulting Group is here to take the stress of monitoring and responding your reviews off of you.
Engage with your Customers
Offers, photos and posts provide an excellent way to engage with potential customers. Let customers know if you’ve added something new to your menu or have an event happening soon. Posts use a combination of images, text and a CTA to creatively show your message to potential customers. A Post shows in your GMB profile when someone searches for your business’ name on Google or views your business’ Google My Business profile on Google Maps. Posts also allow you to include a call to action (CTA) so you can better control what the visitor does after they view your post such as ordering online or calling to place an order.
