Strategic Marketing ConsultingCustomized Marketing Strategy for Your Business
It is imperative to have a solid marketing strategy designed for YOUR business. We excel at developing these strategies by identifying your customer needs. We take a deep dive into market analysis, customer profiles, competitive analysis and your organizational goals. We use this insight to develop effective strategies for segmentation, targeting, positioning, and most importantly determine your customers’ requirements.
We will work closely with you to accomplish these crucial marketing directives. Creating a comprehensive marketing mix that will be tailored to capitalize on your market opportunities and dramatically improve the return on your marketing investments while keeping the integrity of your brand.
Whether you want the full integrated marketing consulting services or only need to focus on specific area, we are available to discuss your needs.
Marketing Strategy Development
To understand what marketing strategy will work best for your business, SCG requires a deep-dive into your business, your competition and your customer needs. The result is a developing a customized marketing strategy for market development, brand positioning, proposition development and marketing communications to help drive profitable growth.
This strategy will define your marketing objectives and have an understanding of the organizations strengths and weaknesses and be linked to the overall business strategy. There will be a competitive analysis section to understand the market and internal and external factors. One of the most important areas to review is target markets. This concept may seem basic but there is no such thing as the “one message” fits all marketing message. Defining your “target market” is crucial and will help decide where to commit our resources. Once all of these variables have been attained, the customized marketing strategy can be finalized.
Market research is imperative to understand the various factors that impact your business. You need to evaluate and gain deep insights into your customers. Market research is the process of analyzing data to help you understand which products and/or services are in high demand.
Who is looking for your product? What do they spend on similar products? How do they use these products/services today?
We find out all the relevant information through our specialized brand-related research approach. This will include questionnaires, surveys, one-on-one interviews, etc.
Competitive analysis is a critical part of your company’s marketing plan. This analysis can provide you with valuable information about existing competitors, their adopted strategies, impact on target consumers (and their reactions), and other such details. You will be able to find out what makes your product/service unique and attractive to the market. Siebert Consulting Group can develop a strategy to capitalize on these areas.
Clear and compelling content drives customer engagement. Your message is important to your customers and prospects and you need to maximize your value.
Siebert Consulting Group can assist you in creating content in these areas:
- Email campaigns
- Case studies
- Press releases
- And more